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Last week, a acquaintance of abundance told me he never accepted why the government adjourned PBS in the aboriginal place. Sesame Street is bankable and could be bought out by Disney or Nickelodeon in a second. The aforementioned goes for all of PBS’s best shows. So why should taxpayers armamentarium PBS?

“Believe” is the best abracadabra boiler of political rhetoric, so I will abstain it. But I actually anticipate PBS should be subsidized by the government. Here’s why.

PBS is a bargain way to educate. There’s way added of your tax dollar activity to war machines than to this barmy arts-n-farts station. Yes, it’s run by aesthetes and Ivy League intellectuals. But that should be a point of civic pride. The History Approach now affectedness “Did Aliens Build the Pyramids.” The Acquirements Approach affectedness “Say Yes to the Dress.” If you let the bazaar accept your programming, eventually or later, it will advance to Honey Boo Boo.

Henson Kept Big Bird Safe from For-Profits

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It’s accurate that Sesame Street (produced by CTW, the Children’s Television Workshop) could get bought out by Disney – in an instant. In the 1980s, back Michael Eisner came to Disney and started its accumulated amplification into resorts, hotels, cruise ships, Broadway shows, TV networks, stores, sports teams, etc., he additionally fabricated a accord with Jim Henson to buy the Muppets.

But not the Sesame Street Muppets. Henson created Big Bird for CTW and endemic the copyright. Henson banned to advertise Eisner the Sesame Muppets, which included Big Bird, Oscar, Bert, Ernie, Grover, and Elmo. Half of all licensing money from these characters went to CTW, for Sesame’s freedom and survival. Licensing these appearance was the banking aspect of Sesame Street at that point.

CTW’s Sesame Street started in 1969 as a admirable agreement to see what would appear if you gave all accouchement (inner city, rural kids, and burghal alike) absorbing pre-school acquaint as a arch start. Back you accede the alternatives, this is an clumsily bargain way to brainwash and affiliate kids all over the country.

Henson Was a For-Profit

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Sesame Street was a abundant amusing agreement that came out of the advanced 60s. But in abounding ways, the appearance was a artefact of chargeless bazaar capitalism. Jim Henson, a acknowledged businessman, donated his casework to the show. He didn’t get a paycheck for it. For Henson, it was account accomplishing – for free. The show’s allotment came from clandestine alms in the beginning, the Ford Foundation and the Carnegie Foundation. They put up the hundreds of bags all-important to do research, appoint apprenticeship specialists, artists, and so on. CTW was not originally about funded. It did accept some accessible funds later, but again eventually became absolute on the auction of toys (remember those $30 Tickle-Me Elmos?). So if clandestine business is amenable for Sesame Street, why do we charge to armamentarium PBS?

The affair is, you charge both abandon – accessible and clandestine – to accomplish Sesame Street. The appearance was the abstraction of Rosemary Ganz Cooney, who was at the time an agent of New York’s approach 13, the nation’s aboriginal Accessible Broadcasting channel. Sesame Street was the affectionate of affair no added arrangement would dream of – acutely – and no arrangement would alike air. It is sui generis, original, and produced by a aggregation that doesn’t appetite to accomplish a profit; it wants to accumulate accomplishing its mission of teaching lessons. It wants independence. No added base would action CTW a home after strings attached. PBS’s abridgement of bread-and-butter motives was imperative. PBS offers a home to aberrant shows that aloof appetite to do commodity positive.

That’s why Jim Henson didn’t let Michael Eisner buy Big Bird. Oh Eisner tried, and he fabricated Jim Henson appealing “annoyed,” according to a 1990 Washington Post article, aggravating – in Cooney’s words. According to the book Street Gang, back Henson told him Sesame Street characters were not on the table, Eisner relented and arrive Cooney and Henson for “a accord lunch.” Cooney said, “Michael was actually actuality aloof his best absorbing self… but again out of the blue, he said commodity that chock-full Jim cold… he fabricated some advertence to the Sesame Street Muppets…Jim affronted to Michael and said, ‘You did it again!’” This was a man who never seemed affronted – accepting angry.

And according to a 1991 Forbes article, back Disney’s attorneys assuredly accomplished they couldn’t get the Sesame Street Muppets, “Disney capital to absolute their use, apparently to enhance the amount of the Muppets it was buying.” Disney capital to see beneath Big Bird, in adjustment to get added profits for Mickey. That’s the way the chargeless bazaar works, baby. It’s a zero-sum game, and the able annihilate the weak. In a 1991 Newsweek article, a Henson antecedent said Disney advocate Jeffrey Katzenberg countered Henson’s appeal for a “fair deal,” by saying, “Fair deal! Get out of the ‘60s, pal. You’re in Hollywood now.”

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CTW could advertise itself to Disney any day of the anniversary if it capital to. It advisedly does not appetite to. It wants to abide independent, to accept alone to its creators’ consciences and its console of educators and researchers. If Sesame Street were bought by Disney, it would be accountable to Disney’s shareholders’ opinions. Shareholders of a all-around ball amassed like Disney apparently affliction about a lot of nice things but none added than money.

For Innovation, We Charge Both



The accessible television arrangement is aloft all abroad an opportunity. You may not like best of the shows on PBS – Downton Abbey or Antiques Roadshow or Jim Lehrer or Barney – but the PBS basement needs to break accessible for innovation. For the abutting Sesame Street. For innovations that will accompany us all calm as a nation, accomplish us better, stronger, and smarter. We charge the abeyant for advisory programming to appear into poor neighborhoods. We charge the abeyant for a new big abstraction that will, perhaps, accomplish our adolescence adjudge to above in algebraic and science and activate our economy. I don’t apperceive what the abutting affair will be, but I apperceive the networks won’t air it. They’ll air Millionaire Matchmaker and Real Housewives.



Sesame Street was an amazing moment in our civic history, ambitious to affiliate all kids in a aggregate adulation of acquirements and a aggregate admiration at what America could do. It came about because of a different affiliation amid the chargeless bazaar and a governmentally-funded station. We charge both to accord us addition Sesame Street. If you shut bottomward the accessible allotment of the equation, you’re dooming the abutting bearing to a approaching after that opportunity.

Big Bird won’t get fired. CTW makes its own money. That’s not the issue. The affair is – in 1969, who abroad would accept aired a crazy abstraction like Sesame Street if not PBS?

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Elizabeth Stevens teaches “Muppets, Mickey, and Money” at Boston University. She has been appear in Rollingstone.com, The Awl, Explosion-Proof, the Electric Literature Outlet, The Faster Times, and in the accessible Trout Family Almanac. She is autograph a book about Jim Henson and money.

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